Att Henrik Stensons fötter synts en del på tv är ingen överdrift. Och att det därför är en åtråvärd reklamplats följer naturligt på exponeringen. Den platsen får nu Ecco ta över - för en okänd summa – och det innebär en större förändring än man skulle kunna tro.

Exakt vilka skor Stenson planerar att ha på fötterna är oklart - på den distribuerade pressbilden syns bland andra ursköna Ecco Cool Pro som jag själv provade nyligen och gärna skulle spela i för en bråkdel av vad Stene får …

Av hans uttalande att döma är det dock sannolikt någon av Eccos hybridsulor som vi lär få se mer av efter det karakteristiska ljudet av ett pistolskott när Stenson smällt till bollen: "Ärligt talat tror jag inte att jag någonsin spelar i skor med mjukspikar igen".

Huruvida det är sanning eller något som är viktigt att förmedla under villkoren i kontraktet spelar ingen roll. Ett ovedersägligt faktum är att Eccos hybridsulor – som numera efterapats av alla möjliga skotillverkare – förändrat golfvärlden till det bättre.

Läs hela pressmeddelandet nedan.

PRESS RELEASE
#eccogolf

ECCO® GOLF ANNOUNCES SIGNING OF MAJOR CHAMPION HENRIK STENSON

Ground-breaking footwear innovator, ECCO GOLF, has announced the signing of global golf superstar Henrik Stenson as a brand ambassador.

The 43-year-old Swede has put pen-to-paper on a multi-year agreement with the pioneering shoe brand and will compete around the world wearing ECCO GOLF’s famed hybrid shoes.

Stenson has enjoyed a stellar career since turning pro in 1998 and became the first male Swedish major champion when he won the 2016 Open Championship at Royal Troon with a major championship record lowest aggregate score of 264.

A two-time European Tour Golfer of the Year (2013 and 2016) and Olympic silver medallist, Stenson has spent over 300 weeks ranked in the World Top Ten during an illustrious career which has seen him record more than 20 Tour victories.

In 2013, Stenson – nicknamed ‘The Iceman’ – won the PGA Tour's FedEx Cup and the European Tour's Race to Dubai, becoming the first player to win both, and to do so in the same outstanding season.

Stenson has represented Europe five times at the Ryder Cup, including the 2018 staging at Le Golf National in Paris where he won each of his three matches to finish as one of only two players in the combined 24-man field to finish the event undefeated and untied.

“I’m delighted to be joining forces with ECCO GOLF,” said Stenson. “They are a brand I have long admired due to their passion for innovation, quality and style.I can look back at my career to date with a lot of pride at the things that I have achieved, and I have no doubt that there are plenty more highlights to come wearing ECCO GOLF shoes. I have never worn hybrid shoes to compete before but as soon as I tried the ECCO models, I was amazed by both the comfort and traction they provided. I honestly can’t see myself wearing cleats again.”

Jesper Thuen, responsible for sponsorship at ECCO GOLF, commented: “It is no exaggeration to say that Henrik is one of the best and most well-respected golfers of our generation, so we are thrilled that he has signed with us.It is a real coup to have him representing the ECCO GOLF brand around the world and we look forward to seeing him add more titles to his already illustrious list of achievements.”

In addition to Stenson, ECCO GOLF shoes are worn in competition around the world by Lydia Ko, Minjee Lee, Caroline Masson, Fred Couples, Erik van Rooyen, Doc Redman and Thomas Bjørn, among others. For further information about ECCO GOLF, please visit golf.ecco.com.

 

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