Den som är lite skärpt har upptäckt ett mönster i Titleists sätt att benämna sina produkter och nu lanserar man de "saknade" TSi1 (drivers, fairwayklubbor och hybrider), TSi2- och TSi3-hybrider samt en TSi4-driver.

Nya TSi4-drivern
Det här är en ultralågspinnande driver som utgör ett komplement till de tidigare lanserade TSi2 och TSi3. Du som är intresserad av att veta om TSi4 är rätt för dig kan se videoklippet här.

Redan spelas nya TSi4 av bland andra Adam Scott, Russell Henley och Richy Werenski på PGA-touren, där de njuter av kombinationen av extremt lågt spinntal med hög bollhastighet.

“The TSi4 fulfills the ultra-low spin product within our TSi lineup,” said Stephanie Luttrell, Director of Titleist Metalwood Development.  “For those players that need aggressive spin reduction to improve their distance, we now have that product in the TSi lineup.”

Du kan prova ut en TSi4-driver från 15 mars och den kostar som sina syskon i TSi-familjen 5999 kronor (med sannolikt samma påslag för de dyra och mer avancerade skaften).

Läs mer om TSi4 i pressmeddelandet längre ned.

TSi2- och TSi3-hybrider
Inte heller dessa kommer som någon större överraskning, men de är icke desto mindre välkomna av oss som gillar Titleist-hybrider. Jag har själv en 25-gradare i bagen (en gammal TS, skruvad till 26 grader) och den är riktigt trevlig. Tung känsla, bra utseende och utmärkta resultat. Frågan är om jag någonsin lägger tillbaka min järnfemma i bagen.

Nya TSi2- och TSi3-hybridern är liksom tidigare Titleist-hybrider scoring-klubbor och inte bara något man räddar sig med. Enligt Titleist ska dessa erbjuda två distinkta visuella intryck och prestandaalternativ, båda med bättre justeringsmöjligheter, ljud och känsla.

Den mer förlåtande TSi2 maxar prestandan med hög utgångsvinkel och enkel längd för spelare som sveper iväg bollen. Den större, klassiska profilen är avsedd för spelare som föredrar en fairwayklubbas utseende.

TSi3-hyriderna är mer kompakta, med en mer square tå och mycket lite så kallad face progression. Här finns liknande SureFit CG Track Technology som i nya TSi3-fairwayklubbor, vilket ger möjlighet att justera bollbanan. Det här är en hybrid som utvecklats med feedback från Titleists tourspelare och sannolikt hamnar i en hel del av deras bagar, eftersom de slår ned mer på bollen och vill ha medelhög utgångsvinkel och exakt längdkontroll.

Du kan köpa nya Titleist TSi2- och TSi3-hybrider från 15 mars. Båda kostar 2799 kronor.

Läs mer om i pressmeddelandet längre ned.

Ny TSi1-serie med drivers, fairwayklubbor och hybrider
Liksom tidigare är Titleists 1-serie avsedd för spelare med lägre svinghastighet – det som kallas "Moderate Swing Speed", vilket man definierat som under 90 mph. Här hittar vi väldigt många golfspelare som traditionellt spelat Ping, Callaway eller något annat märke som de tror är bättre för dem än Titleist. Detta vill Titleist ändra på (marknaden är ju stor så det finns mycket pengar att hämta) och frågan är om man kan locka till sig spelarna i det här segmentet där många tror att Titleist bara är för "bättre spelare".

Kolla in Titleists utmärkta sammanfattning av TSi1-serien här. 

Du kan prova ut nya TSi1-serien från och med 15 mars. Priserna är som de övriga seriern, 5999 kronor för drivern, 3499 kronor för fairwayklubbor och 2799 kronor för hybrider.

Läs hela pressmeddelandet längre ned.

Titleist Introduces New TSi4 Driver
An Ultra-Low Spin Design with Advanced Speed Complements Popular TSi2 and TSi3

CARLSBAD, Calif. (February 17, 2021) – The introduction of the new Titleist TSi4 driver provides golfers seeking ultra-low spin performance with the advanced speed and distance gains that have made Titleist TSi2 and TSi3 the most played driver models this season on the PGA Tour.

The new TSi4, the driver choice of Adam Scott, Russell Henley and Richy Werenski, among others on the PGA Tour, is engineered to be a high-speed, ultra-low spin design – challenging the notion that a driver designed for extreme spin reduction can’t produce that level of ball speed.

“The TSi4 fulfills the ultra-low spin product within our TSi lineup,” said Stephanie Luttrell, Director of Titleist Metalwood Development.  “For those players that need aggressive spin reduction to improve their distance, we now have that product in the TSi lineup.”

The Center of Gravity (CG) is the lowest in the TSi family of drivers and it is also the most forward. That allows the driver to deliver less dynamic loft and less spin at impact, providing that low spin promise. A higher Moment of Inertia (MOI) in the TSi4 also contributes to a higher launch, overall trajectory, and produces more distance for that target player. At 430cc, with a very classic, small pear-shaped profile and improved sound and feel, the TSi4 is also the most workable of all TSi drivers.

“In general, high spin comes from players that either come over the top, have a steep attack angle, or are adding significant loft at impact,” said Luttrell. “So, the TSi4 is not strictly reserved towards high speed players, but absolutely dedicated towards all golfers who require spin reduction in order to improve their distance by producing a longer, more piercing ball flight.”

ATI 425 AEROSPACE TITANIUM FACE
Faster in the air and faster at impact, all Titleist TSi drivers push the boundaries of speed through advanced engineering and material breakthroughs – including a new ATI 425 Aerospace Titanium face construction never before used in golf – that combine to produce the longest, straightest, best-looking, and best-sounding Titleist drivers ever.

From the top of the swing, TSi’s player-tuned aerodynamics propel the clubhead faster toward the golf ball. At impact, the extremely powerful ATI 425 face launches the ball with added speed. High inertia properties produce an extremely stable clubhead, providing players with more consistent speed and spin across the face for longer, straighter drives.

ATI 425 Aerospace Titanium is a unique material that delivers superior strength, elasticity and durability versus the conventional titanium alloys used in golf. The exceptional ductility of ATI 425 (30 percent higher than 6-4 Titanium) allowed engineers to produce Titleist’s fastest driver face, while maintaining the durability properties required for consistent maximum performance.  Made by a single foundry in Pittsburgh, ATI 425 was initially developed for ballistic armor applications and has since been used in many aerospace and commercial aircraft solutions, including jet engines and NASA’s Phoenix Mars Lander. Titleist is the only company in golf that uses this material.

PLAYER-TUNED AERODYNAMICS & SOUND
The improved shaping of the TSi4 allows the club head to move faster through the air and deliver more power at impact. The TSi4 has been aerodynamically engineered to reduce drag up to 6 percent (versus prior generation TS4 model), increasing club head speed for greater ball speed and distance.

MULTI-DIMENSIONAL STABILITY
While golfers often equate “high MOI” with heel to toe forgiveness, Titleist R&D employs a more holistic approach to MOI design. TSi optimizes sole to crown performance by producing higher inertia values versus the prior generation TS models and delivers more speed and a tighter launch and spin range up and down the face. TSi’s speed-optimized MOI works in concert with a low and deep CG position to drive faster ball speed with a high launch, low spin trajectory and exceptional stability for greater distance consistency.

PERFORMANCE-TUNED ADJUSTABILITY
The TSi4 features Titleist’s patented SureFit hosel with 16 independent loft/lie settings, plus headweight adjustability (in two-gram increments, ranging from -4g to 4g) to create a more consistent and optimized ball flight through precision fitting.

CT TESTED AND MAXIMIZED
Every TSi4 driver is precision manufactured to the tightest tolerances and measured multiple times to ensure performance is at the maximum allowable limit.

ULTRA-THIN TITANIUM CROW
The thinnest cast titanium crown in the game allows weight to be redistributed low and forward for reduced spin.

STREAMLINED SHAPE
The aerodynamic design of TSi4 – featuring a 430cc classic, pear shape – reduces drag, allowing golfers to swing faster for increased club head speed and more distance.

LOFTS
RH - 8.0, 9.0, 10.0 | LH - 9.0

FEATURED SHAFTS
Golfers can choose from two featured shafts – HZRDUS Smoke Yellow 60 (Low launch/low spin) and TENSEI AV White RAW 65 (Low launch/low spin). Titleist also offers an array of custom shaft options that can be viewed at: https://www.titleist.com/golf-clubs/specifications

FEATURED GRIP
Golf Pride TV 360 Gray Flat Cap 58R


Titleist Introduces New TSi2 and TSi3 Hybrids
Completes Popular TSi Metals Line with Adjustable Hosel Hybrids Complements TSi Driver and Fairway Metal Momentum on Tour and in Marketplace

CARLSBAD, Calif. (Feb. 17, 2021) – Titleist has consistently promoted hybrids as scoring clubs – as opposed to rescue clubs - and the new TSi2 and TSi3 hybrids represent a new standard within the category. Engineered for golfers seeking long iron replacements, these new hybrids offer two distinct looks and performance options, including improved adjustability, sound and feel.

The new hybrids complete the popular TSi metals line, complementing the TSi2 and TSi3 drivers and fairway metals, which have gained considerable momentum across the worldwide professional tours and in the marketplace since their November introduction. Both models feature Carpenter 455 forged faces.

The tremendously forgiving TSi2 is the ‘workhorse’ hybrid, maximizing performance by providing high launch and easy distance for players with a sweeping delivery. The larger, classic profile is designed for players who prefer the look of a fairway metal.

The TSi3 hybrids are distinctly different in looks, adjustability and performance from the TSi2. Designed with a compact, squarer toe and very little face progression, the fast-launching TSi3 hybrids feature a similar SureFit CG Track Technology system as the new TSi3 fairway metals, allowing the ability to manipulate adjustability towards the toe or heel. The TSi3 hybrids, designed with direct feedback from Titleist tour staff, offer mid-launch, precise distance, and iron-like control, especially for players who hit down on the golf ball.

“One of the key points of difference in fitting and performance between the new Titleist TSi hybrids and the competition is the level of adjustability we offer, especially in the TSi3,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “We all stress that golfers should be custom fit for drivers and irons, so why not hybrids? The golfer may need or want to increase or decrease loft, add a degree upright or make the club flatter. Those adjustability options are available with the new TSi hybrids and we think that, in combination with outstanding performance, sets these hybrids apart.”

Titleist has been the overwhelmingly most played hybrids on the PGA Tour since 2014, and according to J.J. Van Wezenbeeck, Director of Player Promotion, nearly 60 percent of current players are gaming their hybrid in a non-neutral setting.

“That is a really important statistic,” said Talge. “Given the significant number of players adjusting their hybrids at the highest level of the game, the need is even greater as you go down the pyramid. It is further proof we are improving the options and opportunities for all golfers - many of whom prefer or require hybrids – and helps them to play better and enjoy the game more.”

An extension of the Titleist Speed Project that began over three years ago, the new Titleist TSi hybrids combine the explosive speed, distance and advanced technology of TSi metalwoods. The new TSi2 and TSi3 hybrids will allow golfers to replace their long irons with even more speed, launch and precision.

TS HYBRID PERFORMANCE & TECHNOLOGY
The improved performance of TSi hybrids is driven by the innovative Titleist Speed Chassis, featuring technologies originally developed for drivers and fairways and now optimized for each hybrid shape:

  • Thin, fast face: The fastest hybrid face Titleist has ever made delivers faster ball speeds and increased forgiveness.
  • Optimized Weight Distribution. The crown and face thicknesses create a lower CG for higher launch and lower spin. The resulting increase in MOI creates a powerful combination of speed and stability.
  • SureFit Hosel Technology. Both TSi2 and TSi3 hybrids feature Titleist’s patented SureFit hosel with 16 independent loft and lie settings, plus headweight adjustability to create a more consistent and optimized ball flight through precision fitting.
  • SureFit CG Track Technology. The TSi3 hybrid models offer three unique positions – Toe (T), Neutral (N) and Heel (H) – to adjust clubhead CG and fine-tune ball flight. After adjustment, the new track design disappears into the sole of the club to allow for smooth turf interaction through impact.

TSi2
High launching, mid/low spin wood-type hybrid
Features headweight adjustability (same as TSi2 driver and fairways)
RH: 18º, 21º, 24º | LH: 18º, 21º, 24º

TSi3
Flatter trajectory, lower-spin iron-type hybrid
Features headweight and SureFit CG track adjustability in three positions, the same as TSi3 fairways.
RH: 18º, 20º | LH: 18º, 20º

FEATURED SHAFTS
The TSi featured shaft lineup extends to TSi hybrids with four aftermarket models developed by the game’s top shaft manufacturers using insights from Titleist’s industry-best motion capture and consumer testing. The featured shaft options include:

  • Tensei AV White RAW 90 HY (low launch, low spin)
  • HZRDUS Smoke Black RDX 80 HY (low launch, low spin)
  • Tensei AV Blue RAW 75 HY (mid launch, mid/low spin)
  • Kuro Kage Black DC 5G 55 HY (high launch, moderate spin)

FEATURED GRIP
Golf Pride TV 360 Gray Flat Cap 58R

TSi HYBRIDS ON TOUR
TSi hybrids made their PGA Tour debut at The American Express in January and were quickly put into play by some of the world’s best. In fact, the TSi3 shape was inspired by work at the Titleist Performance Institute with brand ambassadors Charley Hoffman and Webb Simpson. They liked a design between a utility iron and a smaller headed hybrid and the result was the new TSi3.


Titleist Introduces Ultra-Lightweight TSi1 Metals Line
New Drivers, Fairways and Hybrids Maximize Launch and Distance for Moderate Swing Speed Golfers

CARLSBAD, Calif. (Feb. 17, 2021) – Building upon the overwhelming momentum and immediate success of the popular TSi2 and TSi3 metals, Titleist introduces the new, comprehensive TSi1 family, engineered for the moderate (less than 90 mph) swing speed player seeking increased club and ball speed with control off the tee and from the fairway. The moderate swing speed player represents approximately 30 percent of all golfers making the TSi1 metals an important offering to maximize their performance potential.

TSi1 DRIVER
“With the new TSi1 driver, we focused on how to deliver even more speed than we did with the original TS1 for that player,” said Stephanie Luttrell, Titleist Director of Metalwood Development. “We maintained the launch, spin and draw bias, while successfully accomplishing our goal of increased club and ball speed with the combination of new aerodynamic head shaping, higher inertia and moving the CG closer to face center.”

An Ultra-Lightweight 460cc driver, the TSi1 is almost 40g lighter than standard drivers. It is high launching with mid spin and is the most draw biased Titleist driver through CG positioning. By reshaping the head, engineers were able to move the CG closer to face center, which results in more ball speed versus the original TS1.

“It's important that we look at the overall weight of the driver,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “For this audience, the moderate speed player, they are going to perform better with a lower overall club weight. Secondly, it has all of the attributes of the TSi2 and TSi3 in terms of material, aerodynamics, and all of the CG locations, but we're doing it with a lighter weight head. The combination really gives that total performance to the player for whom it was developed.”

Like the TSi2, TSi3 and TSi4 drivers, the TSi1 also features the ATI 425 Aerospace Titanium Face. Faster in the air and faster at impact, all Titleist TSi drivers push the boundaries of speed through advanced engineering and material breakthroughs. This new face construction has previously never been used in golf and helps produce the longest, straightest, best-looking, and best-sounding Titleist drivers ever. Made by a single foundry in Pittsburgh, ATI 425 was initially developed for ballistic armor applications and has since been used in many aerospace and commercial aircraft solutions, including jet engines and NASA’s Phoenix Mars Lander. Titleist is the only company in golf that uses this material.

“What I am most excited about, is the fact that this product absolutely takes Titleist speed to another level for the moderate speed player,” said Luttrell. “Not only does it deliver incredible trajectory, but it also maximizes the ball speed. And with its lightweight configuration, all those golfers are going to experience greater consistency, as well as maximizing their club speed.”

TSi1 FAIRWAY METALS
“One of the things that we heard pretty regularly when we launched TS1, was golfers really liked it and they wanted a fairway to go with it,” said Talge.  “We know this moderate swing speed player is a sweeper and needs help with launch, so we developed a low profile set of TSi1 fairway metals. Some of the moderate swing golfers we tested said they could never even play a fairway before they hit the new TSi1. They picked up speed, they picked up launch angle, and the mid-spin design kept the ball in the air longer.”

The TSi1 fairway metals are a true lightweight setup – almost 50 grams lighter than standard fairway metals. This was accomplished by taking 10 grams of weight out of the head while maintaining the MOI at the same level as the TSi2 fairways. To accomplish that, the CG depth is positioned further back which contributes to higher launch. Like the driver, lightening up the overall weight for fairway metals delivers the club speed, brings more ball speed, and gives that player a lot more playability and consistency.

“We have seen many tour players put higher lofted fairway metals, especially 7-woods, in the bag since the introduction of the TSi line,” said Talge.  “While the TSi1 is not a tour product, the interest in them by players at the highest level has exposed an opportunity to expand to the moderate speed player and offer higher lofted fairways (15º, 18º, 21º, 23º), which we have never done before.”

The TSi1 features an Aldila Ascent 40g lightweight shaft offering, a lightweight Golf Pride grip, and the head is 10g lighter. By taking 40 to 50 grams out of the overall club weight, the TSi1 is a perfect fairway metal option for slow to moderate swing speed golfers.

TSi1 HYBRIDS
“The TSi hybrid is a totally new shape for Titleist,” said Talge. “This is the perfect complement to the lightweight TSi drivers and fairways. It has a bigger sole, the highest MOI, and is the most forgiving of any hybrid we’ve ever made. It has an extremely low CG and is 20 grams lighter than a standard hybrid.”

The larger profile, ‘wood-type’ TSi1 hybrids are engineered to deliver high launch and mid-spin, and feature a 455 Carpenter Steel Forged Face. It also has a deeper CG for high MOI and exceptional stability and speed across the face. The Titleist TSi1 hybrids range in lofts from 20º to 29º. In testing, moderate swing speed players preferred it, especially when they were able to generate more club speed and more distance.

TSi1 ULTRA-LIGHTWEIGHT CONFIGURATION
From clubhead to grip, TSi1 metals have been strategically engineered and weighted to deliver maximum launch and distance at moderate swing speeds. By bringing TSi technology into this extremely lightweight configuration and adding a slight draw bias, Titleist been able to produce dramatic benefits for this group of players.

“Anytime you can give someone more clubhead speed, the ability for them to generate ball speed is there,” concluded Luttrell. “What separates TSi1 from other competitive lightweight metals is that we haven’t had to make sacrifices, particularly with MOI and adjustability. Everything about TSi1 - from the technology package, to the tour-inspired looks, to sound and feel – delivers on the promise of Titleist Speed for this family of metals.”

TSi1 TECHNOLOGY & PERFORMANCE
Ultra-Thin Titanium Crown on TSi1 Driver. The thinnest cast titanium crown in the game allows weight to be redistributed for optimal driver performance at moderate swing speeds.
Streamlined Shapes. The aerodynamic designs reduce drag, allowing golfers to swing even faster for increased clubhead speed and more distance.
Optimized Weight Distribution. TSi1’s deep CG locations have been optimized to generate the launch and spin needed by moderate speed players to carry the ball farther, while maximizing off-center ball speed through high MOI properties.
Industry-leading adjustability. Titleist’s patented SureFit Hosel, featuring 16 independent loft and lie settings, provides additional ball flight optimization through precision fitting.

TSi1 LOFTS
Drivers: RH - 9.0 º, 10.0º, 12.0 º | LH - 10.0 º
Fairway Metals: RH - 3W | 15 º | 5W | 18 º | 7W | 20 º | 9W | 23 º (custom only). LH - 3W | 15 º | 5W | 18 º
Hybrids: RH - 4H | 20 º | 5H | 23 º | 6H | 26 º | 7W | 29 º | LH - 5H | 23 º | 6W | 26 º

FEATURED SHAFTS
Golfers can choose from ultra-lightweight featured shafts which complement the TSi1’s design goal of high launch and effortless distance:
Drivers: Aldila Ascent 40 (S, R, R2) | 35 (R3)
Fairway Metals: Aldila Ascent 40 (S, R, R2) | 35 (R3)
Hybrids: Aldila Ascent 55 HY (S, R) | 50 (R2) | 40 (R3)

GRIPS
Drivers: Golf Pride Tour Velvet 360 Flat Cap Lite. Men’s: 31g | Ladies: 26g
Fairway Metals: Golf Pride Tour Velvet 360 Lite. Men’s: 31g | Ladies: 26g
Hybrids: Golf Pride Tour Velvet 360 Lite+ Flat Cap. Men’s: 44g | Ladies: 35.5g

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