Vi är många som spelar i vattentäta skor. Faktum är att jag själv knappt sneglar på nåt annat eftersom jag spelar mycket golf och ibland i halvtaskigt väder, men väldigt ofta i blött gräs där en vanlig golfsko läcker igenom ganska snabbt.

FootJoys klassiska golfsko DryJoys blev måttstocken i branschen när den lanserades 1989 och har under åren genomgått en evolution där den ursprungliga skons vattentäta membran bytts mot en ovandel i specialbehandlat skinn och yttersulan förbättrats i flera steg.

För att fira sin 30-åring släpper FootJoy nu en limited edition 30th Anniversary DryJoys Tour som kommer att finnas hos utvalda återförsäljare från och med mitten på maj och betinga ett pris på 1999 kronor – en liten duff måste jag säga. Där kunde FootJoy ha skojat till det och i stället tagit 1989 kronor för den …

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FootJoy celebrates 30th anniversary of world-renowned DryJoys footwear

FootJoy, the #1 Shoe in Golf, celebrates 30-years of the world-renowned and iconic DryJoys franchise, known for its traditional styling and cutting-edge quality performance. To mark this occasion, FJ has released a Limited Edition 30th Anniversary DryJoys Tour shoe as a tribute to the longest running performance golf shoe franchise in the world.

DryJoys launched in 1989 when a reliably waterproof golf shoe was something that many brands were striving to achieve and immediately reinvented the standards for waterproof golf shoe technology. Thirty years later the classically designed shoe still sets the industry standard and while the technology inside has evolved drastically over that time period, the DryJoys remains one of the most iconic and popular shoes on the market.

This success has been testament to the style and quality of the DryJoys, which has remained true to its initial brand promise, to give golfers an enhanced on-course experience in all-weather conditions.

The original DryJoys used a Sympatex membrane to ensure waterproof performance, but through close collaboration and significant R&D efforts with Pittards of England, the 1990’s saw the introduction of ECL - Extreme Comfort Leather. The significance of this breakthrough was that FJ was able to remove the membrane, but through a complex and proprietary tanning process the waterproof characteristics of the product could still be maintained. Removing the membrane made the shoe lighter, more breathable and more comfortable, without giving up anything in return. As well as the developments in the leather, the outsole has seen several improvements over the years, from DryJoys, to DryJoys GX, DryJoys Pro, DryJoys PODS and now DryJoys Tour.

The shoe has been heavily represented on global tours since its inception, with Zach Johnson notably trusting DryJoys for both Major wins, eight years apart at the 2007 Masters and the 2015 Open Championship.

The Limited Edition 30th Anniversary edition is an iconic plain toe saddle style in a white/grey croc colourway, offered with a unique white midsole colouration. To celebrate, each pair will also feature commemorative FitBeds and will come with a shoe bag with the 30th Anniversary logo.

Camilla Lindén, Nordic Marketing Manager, said:
“In recent years we have seen a shift away from the traditional looking shoe in the general golf shoe industry. However, the trust and support for the DryJoys franchise hasn’t wavered. To make it to thirty years, and still remain one of the most popular shoes is a testament to the quality and style.”

Sonny Wiking, Nordic Sales Manager, said:
“While the style and design of the DryJoys has remained constant over the past thirty years each new introduction has delivered additional comfort, stability and traction with advancements in technology. This is proven by the significant number of Tour professionals who have put their faith in the DryJoys name over the past three decades.

Limited quantity available from mid May. On sale at selected FJ stockists.